Exhibit A
Personal Injury Lawyers work in New York
New York carries a deep bench of personal injury firms. Manhattan and Brooklyn alone hold hundreds of practices, from solo trial lawyers to firms with television budgets, and the wider metro adds hundreds more across Queens, the Bronx, Staten Island, Long Island and Westchester. Paid search in this trade is among the most expensive legal advertising in the country, which tells you the demand is real and steady. The firms competing for it are mostly owner led practices and small partnerships rather than franchises, and many of them market by borough and by injury type rather than under one citywide banner. That leaves room for a firm to own the searches tied to its own neighbourhoods and its own kinds of cases.
