Exhibit A
Personal Injury Lawyers work in Palmdale
Palmdale is a city of around 170,000 people on the Antelope Valley floor, and injury searches here follow the roads. The Antelope Valley Freeway, Sierra Highway and Palmdale Boulevard carry most of the daily traffic, and the searches that come from them are local: someone types Palmdale car accident lawyer from a phone at the roadside, or rear end collision attorney near me from a kitchen table the next morning. The firms competing for those searches are mostly owner run practices and small partnerships working the valley, alongside a handful of larger firms from the San Fernando Valley and Los Angeles that buy ads into Palmdale zip codes. Paid search in this trade is expensive everywhere, and in a market this size the ad positions above the map are held by firms with steady budgets. The demand is steady and it is local, and the searches carry the city name or a nearby cross street more often than not.
