Exhibit A
Personal Injury Lawyers work in Paterson
Paterson is a dense city of close packed neighbourhoods, and people hurt in a crash or a fall usually start looking close to home. Searches for a personal injury lawyer here come from the blocks around Downtown, from the streets off Market Street and from the towns that ring the city. The firms competing for those searches are mostly small practices and solo attorneys, with a few larger offices drawing clients across Passaic County. Paid search in this trade is expensive because a single case carries real value, so the firms that bid are the ones treating each click as a possible retainer. That leaves steady organic demand for the practices that publish consistently and answer the questions people type before they ever call a firm.
