Exhibit A
Personal Injury Lawyers work in Peoria
Peoria is a city of roughly one hundred thousand people on the Illinois River, and the injury law firms here range from solo attorneys working out of downtown offices to established practices with several lawyers. Search demand for personal injury help in Peoria comes from people hurt in car crashes on Interstate 74 and Route 29, from workers injured at the Caterpillar and Komatsu facilities and the hospitals and warehouses around them, and from residents of the older neighbourhoods near the river where housing stock is aging. The searches are local and specific: people type the city, the road, the neighbourhood and the type of injury. Paid search in this trade is expensive because a single case carries real value, so the firms with budgets bid hard on the obvious terms. The practices that win the searches people actually make are the ones with pages written for Peoria, not for a generic national audience.
