Exhibit A
Personal Injury Lawyers work in Plano
Plano sits across Collin and Denton counties, and the injury firms here compete for searches that come from a large, car dependent city where most households own at least one vehicle. The searches that matter are local: crash on the Dallas North Tollway, wreck on US 75, slip and fall at a shopping centre on the Legacy West side. Paid search in this trade is expensive because a single signed case carries real value, so firms bid hard on the same handful of phrases. The market is a mix of established Plano practices and Dallas firms that list Plano as a covered city. That mix is the demand available to you: people in Plano are searching for injury help every week, and the firms that publish pages for those searches are the ones the engines have something to show.
