Exhibit A
Personal Injury Lawyers work in Port St Lucie
Port St Lucie is a large, fast growing city on the Treasure Coast, and the personal injury firms here compete for searches from people who live in the city and from people passing through on Interstate 95 and Florida's Turnpike. The searches that matter most are the ones made right after a crash, when someone is looking for a lawyer near them and wants to speak to somebody that day. Paid search in this trade is expensive because a single signed case is worth a lot, so firms bid hard on the crash and accident terms and on the Spanish language versions of them. The market is a mix of local owner run practices and regional firms with a Port St Lucie presence, and the smaller practices win when their pages answer the exact question a resident is typing. That is the demand available: steady, local and tied to the road network and the retirement population.
