Exhibit A
Personal Injury Lawyers work in Portland
Portland has a steady flow of personal injury searches because the city has a lot of people moving through it. The metro area holds a large number of law firms, and a good share of them list personal injury work among their practice areas, so the searches are spread across many offices rather than a few. Paid search in this trade is expensive in Portland, as it is in most US metros, because a single case can be worth a lot and firms bid hard for the top ad slots. The firms competing are mostly owner operators and small partnerships, with some larger regional firms and a few statewide practices taking a slice. The demand is there every month of the year, and it comes from people who have just been in a crash, a fall or a workplace incident and are looking for someone local.
