Exhibit A
Personal Injury Lawyers work in Providence
Providence is a small state capital with a dense legal market. Injury firms here range from solo practitioners working out of downtown offices to established practices with several attorneys, and they compete for the same searches. The demand comes from the city itself and from the surrounding Rhode Island towns that look to Providence for legal services. Paid search in this trade is expensive because a single case can be worth a lot, so firms bid hard on terms like car accident lawyer and slip and fall attorney. The firms doing the bidding are mostly local owner operators and small partnerships rather than national franchises. That leaves room for a firm that publishes useful pages about Rhode Island injury law to be found without paying for every click.
