Exhibit A
Personal Injury Lawyers work in Raleigh
Raleigh carries steady demand for personal injury work. The city sits at the middle of the Research Triangle, with I 40, I 440 and the Beltline carrying commuters through it every weekday, and Wake County's population has grown fast enough that the volume of collision and premises claims has grown with it. Firms competing for that work range from small owner run practices on the edge of downtown to larger firms with Raleigh offices, and the paid search market around terms like car accident lawyer Raleigh is active enough that click costs run high. The searches themselves are local and urgent: someone hurt on Capital Boulevard or in a wreck near NC State is looking for a lawyer in Raleigh, not a lawyer in general. That is the demand available, and it is searched for every week of the year.
