Exhibit A
Personal Injury Lawyers work in Reno
Reno is a mid sized legal market. Injury firms here range from solo plaintiff attorneys to established practices with several lawyers, and the search demand follows the traffic. Interstate 80, US 395 and the US 395 interchange carry commuters and truck freight through the city every day, and Washoe County sees a steady volume of collision claims as a result. People search for a lawyer from the roadside, from the emergency room and from home in the weeks after. Paid search in this trade is competitive in Reno because a single signed case carries real value, so firms bid on the same terms. The firms competing are mostly local practices and regional firms that cover northern Nevada, alongside a few national referral services that buy ads in every market.
