Exhibit A
Personal Injury Lawyers work in Rochester MN
Rochester is a mid sized Minnesota city with two large health systems at its centre, and that shapes the injury work that gets searched for here. People look for help after car crashes on US 52 and US 14, after slips and falls, and after injuries that come out of the city's medical and manufacturing employers. The firms competing for those searches are mostly local practices and small partnerships rather than national franchises, and a good share of the paid search in this trade is bought by a handful of firms bidding on the same crash and injury terms. The demand is steady and it is local, which means the searches carry the city name and the neighbourhood names around it.
