Exhibit A
Personal Injury Lawyers work in Rockford
Rockford is the largest city in its part of northern Illinois and the county seat, so injury searches here come from the city itself and from the smaller towns around it that look to Rockford for legal services. The firms competing for that demand are mostly owner run practices and small partnerships rather than national franchises, and several of them advertise heavily on television and on paid search, which keeps the paid space for injury terms busy. The searches themselves are steady rather than seasonal in shape, driven by the road network, the winter driving conditions and the volume of people moving through the city every day. That is the demand available in Rockford: a mid sized metro where injury searches happen every week of the year and where the firms that publish consistently hold the ground.
