Exhibit A
Personal Injury Lawyers work in Salinas
Salinas is a city where a lot of personal injury work starts with a car on the 101 or a crash on a surface street, and the searches follow the same pattern. People look for a lawyer in the days after a collision, often from a phone, often in Spanish as well as English. The firms competing for that attention are mostly local practices and a few regional firms that buy ads into the Salinas market. Paid search in this trade is expensive because a single case is worth a lot, so the cost per click runs high and the firms with steady budgets hold the top ad slots. That leaves the organic results and the AI answers as the ground where a smaller Salinas practice can build a position over time. The demand is there every week of the year, and it is the kind of demand that rewards a site with pages that answer real questions about Salinas crashes, Salinas courts and Salinas insurance.
