Exhibit A
Personal Injury Lawyers work in San Diego
San Diego carries a steady stream of personal injury searches because the county is large, the freeways are busy and the population is spread across city and coastal communities. People search for help after crashes on Interstate 5, Interstate 8 and Interstate 15, and they search by the neighbourhood they live in. The firms competing for those searches range from small owner run practices to larger firms with several attorneys, and many of them run paid ads alongside their organic listings. Paid search in this trade is expensive because a single signed case carries real value, so firms bid hard on terms like car accident lawyer and truck accident attorney. That competition in paid results tells you the organic demand underneath it is worth owning. The searches come in two shapes: broad city terms and specific neighbourhood or freeway terms, and both are worth a page of their own.
