Exhibit A
Personal Injury Lawyers work in San Jose
San Jose is the largest city in Santa Clara County and the seat of the county's Superior Court, so injury searches here carry a strong local intent. People search from the freeway corridors, from downtown and from the residential districts on the east and south sides, and they search on a phone. The paid search market for injury terms in the South Bay is competitive, with both large statewide firms and smaller San Jose practices bidding on the same phrases. The firms competing for the organic results are a mix of owner run practices with a single office and larger firms that cover the whole Bay Area. The demand is steady and it is local, which is why a page that names the city and the districts around it earns its place.
