Exhibit A
Personal Injury Lawyers work in Santa Clarita
Santa Clarita is a city of around 230,000 people spread across the valley along the 5 and the 14, and injury searches here carry the local shape of that: crashes on the freeway corridors, collisions on Sierra Highway and Soledad Canyon Road, and claims that mention the specific neighbourhood the person lives in. The firms competing for those searches are a mix of Santa Clarita practices with an office in the valley and larger Los Angeles and San Fernando Valley firms that target the city from outside. Paid search on injury terms is among the more expensive categories in local advertising, which tells you the demand is worth money to somebody. The searches themselves are often urgent and specific: a person searches the day after a crash, names the road or the neighbourhood, and wants a firm that covers where they are.
