Exhibit A
Personal Injury Lawyers work in Seattle
Seattle has a dense field of personal injury firms. The downtown corridor, the neighborhoods along the water and the suburbs up and down the I-5 run all carry practices that advertise for the same claims: car crashes on I-5 and Aurora Avenue, slip and falls, maritime and longshore injuries tied to the port and the fishing fleet, and construction site accidents from the region's building work. Paid search in this trade is expensive because a single case carries high value, so firms bid hard on terms like car accident lawyer and injury attorney, and the cost per click reflects that competition. The demand is steady and it is local: people search by neighborhood and by the road or job site where they were hurt. That leaves a wide field of specific searches for a firm that publishes pages around them.
