Exhibit A
Personal Injury Lawyers work in Springfield
Springfield is a mid sized city with a steady base of personal injury firms, from solo attorneys working out of small offices to established practices with several lawyers. The searches come from people who have just been in a crash on the highway that runs through the city, from workers hurt on a job site, and from families after a fall in a store or on a sidewalk. Paid search in this trade is expensive because a single signed case carries real value, so firms bid hard on the obvious terms and the cost per click reflects that. The firms competing for the work are mostly owner led practices rather than national franchises, which means the local search results are open to a firm that publishes consistently. That is the demand available in Springfield, and it is there every week of the year.
