Exhibit A
Personal Injury Lawyers work in St Louis
St Louis carries a steady volume of injury searches because the metro holds a dense set of firms competing for them. The city and its inner ring suburbs put a lot of practices within a short drive of the same clients, and the county courts draw filings from across the region. Paid search in this trade is expensive in St Louis, which is why so many firms bid on the same accident and injury terms. The market is mostly owner operated practices and small partnerships rather than national franchises, so the firms ranking are usually the ones publishing consistently. That is the demand sitting there for a firm with pages built around St Louis streets, St Louis hospitals and St Louis courts.
