Exhibit A
Personal Injury Lawyers work in Tucson
Tucson is a city of roughly half a million people with a large university, a steady flow of winter visitors and a lot of driving on I-10 and the surface streets that cross it. Injury firms here range from small owner run practices to larger firms with several attorneys, and they compete for the same searches: car crash, slip and fall, dog bite, motorcycle collision. Paid search in this trade is expensive because a single case can be worth a lot, so firms bid hard on the obvious terms. That leaves the longer, more specific searches, the ones people type when they describe what happened and where, as the demand worth owning. Those searches are the ones a publishing platform can cover at scale.
