Exhibit A
Personal Injury Lawyers work in Winston Salem
Winston Salem is a mid sized legal market in the Piedmont Triad, and injury work here is spread across a mix of long standing local firms, smaller owner run practices and a few regional firms that cover the whole Triad from offices elsewhere. Search demand follows the city's road network. The highways that cross Forsyth County carry commuter and truck traffic, and the searches that follow a crash tend to name the road, the hospital or the part of town where it happened. Paid search in this trade is competitive because a single case can be worth a lot, so firms bid hard on the obvious terms. That leaves the longer, more local searches, the ones that name a neighbourhood or a type of injury, as the demand that is available to win with published pages rather than ad spend.
