Plumbers
Content Calendar for Plumbers
A content calendar for a plumbing business, built from what people actually type into Google. HaloSEO fills it from keyword research, so nobody has to sit down and plan it.
The phrases your customers search, not the ones the trade uses
Plumbers talk about power flushing, cylinder replacements and unvented systems. Customers type things like boiler making a noise, no hot water and radiator cold at the bottom. The calendar is built from the second list. HaloSEO researches the keywords first, then the plan follows from that research. You do not have to supply a list of topics or approve a spreadsheet before anything happens.
A worked example
Say the research shows people in your area search for why is my boiler losing pressure. The calendar holds a post on that subject and HaloSEO writes it, publishes it and links it to your other pages. If you would rather cover a different subject first, you can push it to the front or reorder the plan. The calendar is the running order, not a fixed contract.
What local intent means for plumbers
Most plumbing searches carry a place in them, or a postcode, or the words near me. Someone with a leak is not reading a general guide, they are looking for somebody who can come out. That shapes the plan. Posts are written around the towns and areas you cover, and around the jobs people search for when something has gone wrong. Local intent also means the same job gets searched in different words in different places, and the research picks that up.
Who this is not right for
This is not right for you if you want to write every post yourself and keep tight control of the wording. It is not right if you need a campaign planned around a launch date you have already fixed, or if you want social media posts and email newsletters, which are not part of this. It is also not right if you are looking for a guarantee about where you will appear on Google. Nobody can give you that, and we do not.
Related
the trade
the feature
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines