Exhibit A
Private Investigators work in Anchorage
Anchorage is a small market for investigative work. The firms here are mostly owner operators and a few two or three person shops, with a handful of national providers that serve Alaska from outside. Search demand is steady rather than large, and it clusters around a few clear needs: background checks, surveillance, process serving, missing persons and infidelity work. Paid search in this market is cheap enough that a few firms bid on the obvious terms, which means the organic results still carry most of the clicks. The demand is there to be taken, and it is concentrated in a city where the same searchers come back to the same short list of names.
