Exhibit A
Private Investigators work in Austin
Austin is a city of owner operators in this trade. Most private investigation firms here are small, run by one licensed investigator or a pair, and they compete for the same searches as the larger firms that serve Travis County. The searches themselves are local and specific. People look for a private investigator near a part of the city, or for a particular service tied to a particular situation, and the firms that have pages answering those searches are the ones that get found. Paid search in this trade in Austin is modest compared with consumer services, so the organic results carry most of the demand. The firms taking that demand are the ones publishing consistently about the work they do and the places they cover.
