Exhibit A
Private Investigators work in Boise
Boise has a steady base of licensed private investigation firms, and most of them are small owner operator shops rather than franchises. The work is spread across the city and the wider Treasure Valley, and a good share of it comes from people searching on a phone after something has gone wrong: a spouse, an employer, an attorney who needs a statement checked. Paid search in this trade in Boise is modest, because the firms here are small and most of their budget goes into licensing, insurance and legwork. That leaves the organic results and the AI answers doing most of the work of putting a firm in front of a client. The demand is there every week of the year, and it is spread thin across many small firms rather than concentrated in a few big ones.
