Exhibit A
Private Investigators work in Buffalo
Buffalo has a steady base of licensed private investigation firms, and most of them are small owner operator offices rather than national franchises. The searches come from people with a specific problem: a spouse, an employer, an attorney, an insurer. Paid search in this trade in Buffalo is modest, because the volume is low and the intent is high, so the firms that show up in the organic results take most of the enquiries. The demand is there every week of the year, spread across the city and its suburbs, and it rewards the firm whose website answers the question the caller is typing.
