Exhibit A
Private Investigators work in Charlotte
Charlotte is a large, fast growing metro with a steady flow of the situations people hire private investigators for: domestic matters, background checks, process service, surveillance and corporate work. The firms searching for clients here range from single licensed operators working out of a home office to established agencies with several investigators, and the market sits alongside national brands that advertise heavily. Paid search in this trade is expensive because a single case can be worth a lot, so many firms bid on a small set of terms and leave the longer, more specific searches to whoever publishes for them. That is the demand available in Charlotte: steady, spread across many kinds of case, and searched in many different ways.
