Exhibit A
Private Investigators work in Columbia
Columbia is a mid sized capital city with a steady base of law firms, insurance offices, state agencies and small businesses, and that base is what generates most private investigator work in the area. Searches for private investigators in Columbia come from people who need surveillance, background checks, process service, skip tracing or infidelity work, and they usually search by the city name or by the district they live in. The firms competing for those searches are mostly owner operators and small practices rather than national franchises, so the field is made up of local names. Paid search on these terms is modest compared with larger metros, which means the organic results and the AI answers carry a lot of the demand. The volume available is real and it is local, and it rewards firms whose pages name the places and the services people actually search for.
