Exhibit A
Private Investigators work in Des Moines
Des Moines carries a steady base of private investigator demand: process serving, background checks for employers, surveillance on insurance and family matters, and locates that start with an address in Polk County. The firms chasing that work are mostly small owner operator shops, one or two licensed investigators with a website built years ago, plus a handful of statewide agencies that list Des Moines as a coverage area. Paid search in this trade in Des Moines is thin, because most shops buy their work through attorney relationships and skip ads entirely, which leaves the organic results carrying most of the demand. The searches themselves are specific: people type the county, the suburb, the service. That is the demand available, and it is spread across a lot of small queries rather than one big one.
