Exhibit A
Private Investigators work in Escondido
Escondido sits at the middle of North County, and the searches for private investigators here come from people with local reasons: a family law matter filed at the courthouse on South Melrose, a business on Grand Avenue checking a vendor, an insurance claim tied to a property off Valley Parkway. The firms serving those searches are mostly small, owner run practices, some licensed investigators working alone and some with a handful of staff, rather than a national franchise with a local branch. Paid search in this trade is modest and spread thin, because most buyers start with a general search and pick from the map results and the first few organic listings. That leaves the organic results as the place where a steady publishing habit shows up.
