Exhibit A
Private Investigators work in Houston
Houston is a large metro with a steady flow of legal, insurance and personal matters that send people looking for a private investigator. The searches come from law firms, from employers checking a claim, from families in a custody dispute and from people tracing someone. Houston has a deep bench of licensed investigators, from single owner operators working out of a home office to firms with several investigators on staff, and the paid search space around the main terms carries real cost, which tells you the commercial intent is there. Demand is spread across the metro rather than sitting in one downtown cluster, so the searches carry neighbourhood and suburb names as often as they carry the trade name.
