Exhibit A
Private Investigators work in Jersey City
Jersey City is a dense city of renters and commuters, and the private investigator searches that come out of it lean toward surveillance, background checks, process service and locating people. The firms competing for that work are mostly small owner operator practices rather than franchises, and many of them sit across the Hudson in Manhattan or down in Newark and list Jersey City as a covered area. Paid search on investigator terms in this market is modest, which means the organic results and the AI answers carry most of the demand. The searches themselves are local and specific: people type the neighbourhood they live in, the courthouse they are dealing with, or the kind of case they have.
