Exhibit A
Private Investigators work in Joliet
Joliet sits across Will and Kendall counties, and the private investigator searches that come out of it are local and specific. People here search for surveillance, background checks, process serving and locating people, and they usually search with the city or a nearby town in the phrase. The firms competing for those searches are mostly small owner operated practices rather than national franchises, which means the local search results are reachable for a firm that publishes consistently. Paid search in this trade in Joliet is modest, because most buyers start with an organic search or a referral and only a few click through to ads. The demand is steady rather than huge, and it rewards the firm whose website answers the exact question a Joliet client types.
