Exhibit A
Private Investigators work in Lafayette
Lafayette is a mid sized Louisiana market, and the private investigator trade here is made up mostly of small owner run firms rather than national franchises. Search demand comes from people who need surveillance, background checks, process service, infidelity work and skip tracing, and it clusters around the parish rather than spreading evenly. Paid search in this trade is modest, because most firms here do not run ads and the ones that do keep budgets tight. That leaves the organic results and the AI answers as the main place a Lafayette investigator can be found by someone who has not been referred to them.
