Exhibit A
Private Investigators work in Lancaster
Lancaster is a small market for private investigator work. The firms serving it are mostly owner operators and very small practices rather than national franchises, and several of them sit in the surrounding towns as much as in the city itself. Search demand is steady rather than large, and it splits between people searching for a private investigator in Lancaster itself and people naming a nearby town such as Morecambe or Heysham. Paid search on these terms is modest, which means the organic results and the AI answers carry most of the weight for a firm that wants to be found. The demand available is real but thin, so covering the specific services and the specific places people search from matters more here than volume.
