Exhibit A
Private Investigators work in Long Beach
Long Beach is a large city with a steady flow of family, employment and insurance related investigation work, and the searches for it come from people across the whole of south Los Angeles County. The firms serving it range from single licensed investigators working out of a home office to multi investigator agencies with a storefront presence, and the smaller owner operators take a real share of the local demand. Paid search around investigator terms in this market carries a meaningful cost per click because the intent is commercial and the searcher is often ready to hire. That paid spend is a signal of what the organic results on the same page are worth to a firm that shows up there.
