Exhibit A
Private Investigators work in Los Angeles
Los Angeles carries a steady stream of private investigator searches because the county is large, the population is dense and the work spans family law, insurance, corporate due diligence and process service. The firms competing for those searches range from single licensed operators working out of a home office to multi investigator agencies with retainer clients, and the mix varies by district. Paid search in this trade is expensive per click because a single case can be worth a lot, so many firms bid on a narrow set of terms and leave the long tail of neighbourhood and case type searches to organic results. That long tail is where a publishing platform earns its place, because each post can hold one specific search that a paid campaign would never justify bidding on.
