Exhibit A
Private Investigators work in Louisville
Louisville has a steady base of private investigation firms, from owner operators working out of a home office to small agencies with a handful of investigators, and they sit alongside national firms that list the city among the markets they cover. The searches come from people with a specific problem: a spouse, a missing person, a background check before a hire, a business checking a claim. Demand is spread across the metro rather than concentrated downtown, and much of it starts on a phone. Paid search in this trade is expensive per click because the cases are high value and infrequent, which is why the firms that show up in the unpaid results keep getting the calls.
