Exhibit A
Private Investigators work in Madison
Madison carries a steady stream of private investigator searches: surveillance, background checks, process service, infidelity and missing persons work. The firms competing for it are mostly small owner operator practices rather than franchises, which means the search results are made up of individual investigators and a handful of slightly larger agencies. Paid search in this trade in Madison is modest, because most owners buy referrals and directories instead of ads, so the organic results stay open to whoever publishes consistently. The demand is there across Dane County, from the near west side out to the growing suburbs, and it is searched by people who want a licensed professional they can call this week.
