Exhibit A
Private Investigators work in McKinney
McKinney is a Collin County seat that has grown fast, and the private investigator work around it follows the county courthouse, the family law firms that file there and the businesses along the US 75 corridor. Searches for investigators in McKinney come from people who need process service, surveillance, background checks or a locator, and they usually search with the city or the county in the phrase. The firms competing for those searches are mostly small owner operator practices rather than national franchises, which means the local search results are made up of individual investigators and a few multi investigator agencies. Paid search in this trade is modest compared with consumer services, so the organic results carry most of the demand. The volume is steady rather than large, and it is concentrated on the county seat and the surrounding suburbs.
