Exhibit A
Private Investigators work in Pasadena
Pasadena carries a steady stream of private investigator searches: background checks for families and small employers, surveillance, process service, skip tracing and premarital and due diligence work. The city mixes old money around the Arroyo and the Rose Bowl streets with a large rental population near Caltech and Pasadena City College, and both groups search locally. Most of the firms serving the city are small owner operator practices rather than franchises, and many of them run on referrals alone, which leaves the paid and organic search space open for a firm that publishes consistently. Demand is spread across the west side, the Playhouse District and the edges toward Altadena and San Marino, so a page that names those places reads as local to the person searching.