Exhibit A
Private Investigators work in Paterson
Paterson is a dense city of roughly 160,000 people, and the private investigator work searched for here comes from its own residents and businesses rather than from a large corporate base. The firms serving it are mostly small owner operated practices, often one or two licensed investigators working out of an office or from home, with a handful of larger agencies covering Passaic County from outside the city. Paid search on investigator terms in this market is modest, which tells you the demand is real but spread thin across many small queries rather than concentrated in a few expensive ones. That spread is the opportunity: the searches are specific, they come from people with a reason to call, and the firms showing up for them are the ones with pages written for Paterson.
