Exhibit A
Private Investigators work in Peoria IL
Peoria is a mid sized Illinois river city with a steady base of law firms, insurers, employers and families who need background checks, surveillance, process service and skip tracing. The firms serving it are mostly small owner operated practices rather than national franchises, and many of them cover the surrounding counties as well as the city itself. Search demand in Peoria is modest and spread thin, which means the firms that publish consistently about local searches have room to be found. Paid search in this trade is expensive per click because the cases are high value, so organic pages carry a lot of the weight for a small firm.
