Exhibit A
Private Investigators work in Phoenix
Phoenix is a large metro with a steady flow of searches for private investigators. People search for surveillance, background checks, process service, infidelity investigations and skip tracing, and the searches come from across the Valley. The trade here is mostly owner operators and small firms rather than national franchises, so the searches are spread across many small businesses instead of a few big brands. Paid search for investigator terms in Phoenix carries real cost per click because the terms are commercial and the competition for the top ad slots is steady. That paid spend shows the demand is there. The organic results below the ads are where a small firm can hold ground with pages that answer what people actually type.
