Exhibit A
Private Investigators work in Santa Clarita
Santa Clarita is a city of around 230,000 people spread across the Santa Clarita Valley, with a mix of owner operators and small firms doing private investigation work. The trade here covers surveillance, background checks, process serving, infidelity and domestic cases, and locating people. Demand is steady rather than huge, and it comes from residents, attorneys and small businesses across the valley. Most of the search volume sits in local intent searches, people looking for an investigator near them or in a specific part of the valley. Paid search in this trade is modest, and the firms competing for it are mostly independent investigators rather than national franchises. That leaves room for a firm that publishes consistently to hold the local searches that matter.
