Exhibit A
Private Investigators work in Surprise
Surprise is a city of owner operators, and private investigation here is mostly small firms and solo licensees working out of home offices and shared suites. The searches that matter are local and specific: people in Surprise looking for a background check before a hire, a spouse checking on a partner, a small business chasing a debt, an attorney needing process service or witness location. Demand is steady rather than huge, which means the firms that show up in the map pack and in AI answers take a share that is out of proportion to the size of the trade. Paid search in this category is thin, so the organic and AI results carry most of the weight. The work is won by the firm that is visible when somebody in Surprise types the search, not by the biggest advertiser.
