Exhibit A
Private Investigators work in Topeka
Topeka is a state capital with a steady base of law firms, insurance offices and state agencies, and that base is what generates most private investigator work in the city. Searches come from people who need surveillance, background checks, process service or skip tracing, and they usually search by service and by city rather than by firm name. The firms competing for those searches are mostly small owner operator practices, with a few larger agencies covering the whole of Shawnee County. Paid search in this trade in Topeka is modest, because most buyers start with an organic search and a phone call. That leaves real demand available to a firm whose pages show up when someone types the service they need.
