Exhibit A
Private Investigators work in Tucson
Tucson is a spread out city with a steady flow of legal, insurance and personal work that sends people looking for a private investigator. Searches come from law firms near the courthouse, from insurers handling claims, from employers running background checks and from residents who want to find someone or check on something. The firms doing this work in Tucson range from single owner operators to small agencies with a few investigators, and most of them compete on the same handful of searches. Paid search in this trade in Tucson is expensive per click because a single case can be worth a lot, which is why the free listings matter so much. The demand is there every week of the year, and the firms that publish pages for the searches people actually type are the ones that get found.
