Exhibit A
Real Estate Investors work in Amarillo
Amarillo is a city of roughly two hundred thousand people, and the investor work here runs through a small set of searches: sell my house fast, cash for my house, we buy houses Amarillo. The firms competing for those searches are a mix of local owner operators working the Panhandle and national cash buyer brands that run paid ads into every market. Paid search on the cash buyer terms carries real cost per click because a single lead is worth a lot to whoever closes it, so the paid listings at the top of the results are usually the bigger spenders. That leaves the organic results, the map pack and the AI answers as the ground where a local investor can hold position with pages that speak to Amarillo addresses, Amarillo neighbourhoods and Amarillo property conditions.
