Exhibit A
Real Estate Investors work in Berkeley
Berkeley is a small, dense rental market, and the search demand for real estate investing here reflects that. People search for cash buyers, for help selling a house that needs work, for duplex and multi unit income property, and for advice on the rent board rules that shape what a Berkeley building can earn. The firms competing for those searches are mostly local: small investment companies, brokerages with an investor desk, property managers and a handful of owner operators who market themselves directly. National home buying franchises appear in the paid results, but the organic results lean local, because the questions people ask are tied to Berkeley addresses, Berkeley zoning and the Berkeley rent stabilisation ordinance. That is the demand available, and it rewards pages written about this city rather than about investing in general.
